Bachelor of Science in Business Administration - Marketing Concentration
The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is a 180-credit hour program that is offered online and the Aurora campus. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the marketing concentration.
This program balances a consideration of traditional marketing practices with current trends in marketing. Through simulation software and case study, students have the opportunity to explore real-world marketing demands.
Mission Statement
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
Program Accreditations and Alignments
This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This program is designed in alignment with the standards of the American Management Association (AMA), American Marketing Association - Professional Certified Marketer (PCM).
BSBA prepares the student to:
- Apply business skills and analytical problem-solving to support organizational objectives
- Summarize how management knowledge and skills support organizational performance
- Demonstrate knowledge and application of marketing principles
BSBA Program Learning Outcomes
- Employ tools, principles, and techniques of continuous process improvement in order to achieve quality and excellence in the workplace
- Apply appropriate concepts and principles of finance, accounting, and statistics to make effective decisions
- Explain how managers assist organizations, individuals, and teams to adapt to continuous change
- Analyze business organizations from a managerial perspective
BSBA-MKTG Concentration Learning Outcomes
- Explain the fundamental concepts of marketing and their role in an organization
- Prepare marketing research, including problem definition, research design, data collection, data analysis, and the resulting communication
- Develop a strategic marketing plan, including e-marketing for a product or service
Degree Requirements
Courses: General Education
| COMS105 | Interpersonal Communication | 4.5 |
| or | |
| COMS201 | Technical and Professional Writing | 4.5 |
| or | |
| COMS203 | Speech Communications | 4.5 |
| | |
| ECON210 | Principles of Macroeconomics | 4.5 |
| ECON212 | Principles of Microeconomics | 4.5 |
| ENGL104 | Introductory Written Communication | 4.5 |
| ENGL105 | Professional Written Communications | 4.5 |
| | |
| GOVT201 | American Government and Public Affairs | 4.5 |
| or | |
| HIST101 | Modern American History: 1950 to the 21st Century | 4.5 |
| | |
| MATH102 | Introduction to College Math | 4.5 |
| MATH106 | Algebra for Business | 4.5 |
| MATH301 | Data Driven Statistics | 4.5 |
| MATH451 | Data Driven Decision Making | 4.5 |
| | |
| PHIL101 | Introduction to Ethics | 4.5 |
| or | |
| HUMN250 | World Values and Cultures | 4.5 |
| | |
| SCI101 | Introduction to the Sciences | 4.5 |
| SCI103 | Science and Technology- Laboratory Course | 1.5 |
| SCI201 | Environmental Science and Sustainability | 4.5 |
| SCI203 | Environmental Science and Sustainability - Laboratory Course | 1.5 |
| | |
| UNIV104 | Academic and Career Success | 4.5 |
| or | |
| HUMNELE | Humanities Elective | 4.5 |
| Total Credit Hours: | 66 |
Courses: Core
| ACCT201 | Accounting I | 4 |
| ACCT202 | Accounting II | 4 |
| BADM440 | Research Design Methods and Applications | 4 |
| ECON310 | Global Managerial Economics | 4 |
| FINC225 | Financial Statement Analysis | 4 |
| HRMT215 | Management of Human Resources | 4 |
| HRMT440 | Managing Organizational Change | 4 |
| IT254 | Spreadsheet Applications | 4 |
| MGM255 | Management Fundamentals | 4 |
| MGM316 | International Business Communications | 4 |
| MGM335 | Organizational Behavior Principles | 4 |
| MGM355 | International Business Practices | 4 |
| MGM365 | The Legal and Ethical Environment of Business | 4 |
| MGMT235 | Business Law I | 4 |
| MGMT345 | Operations Management | 4 |
| MGMT455 | Business Policies and Strategies | 4 |
| MGMT495 | Business Capstone | 4 |
| MKTG225 | Introduction to Marketing | 4 |
| MPM210 | Introduction to Project Management | 6 |
| SCM210 | Introduction to Logistics/Supply Chain Management | 4 |
| | |
| UNIV201 | Career Planning and Management | 4 |
| or | |
| MGMT115 | Introductory Business Practices | 4 |
| Total Credit Hours: | 86 |
Courses: Marketing Concentration
| MKT325 | Consumer Behavior Fundamentals | 4 |
| MKT380 | Applied Marketing Management | 4 |
| MKTG305 | Marketing and the Virtual Marketplace | 4 |
| MKTG320 | Advertising and Public Relations | 4 |
| MKTG330 | Marketing Research | 4 |
| MKTG410 | International Marketing | 4 |
| MKTG420 | Product Service Planning | 4 |
| Total Credit Hours: | 28 |
Total Credit Hours: 180
Locations
- Aurora (Denver Area)
- Virtual Campus