Bachelor of Science in Business Administration - Business Development
The Bachelor of Science in Business Administration with a concentration in Business Development (BSBA-BD) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the business development concentration.
This degree program is designed for students who are interested in pursuing entrepreneurship opportunities and looking to enhance their skills to develop various business ventures. The concentration focuses on the holistic approach to business development, using psychological research and theory to determine what makes an entrepreneur successful. The core focus is on foundational business skills, functional areas of business development, as well as competencies and professional leadership skills utilized in diverse industries.
Mission Statement
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
Program Accreditations and Alignments
This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This program is designed in alignment with the standards of the American Management Association (AMA), and the Consortium for Entrepreneurship Education (CFED).
BSBA prepares the student to:
- Apply business skills and analytical problem-solving to support organizational objectives
- Summarize how management knowledge and skills support organizational performance
- Demonstrate knowledge and application of marketing principles
BSBA Program Learning Outcomes
- Employ tools, principles, and techniques of continuous process improvement in order to achieve quality and excellence in the workplace.
- Apply appropriate concepts and principles of finance, accounting, and statistics to make effective decisions.
- Explain how managers assist organizations, individuals, and teams to adapt to continuous change.
- Analyze business organizations from a managerial perspective
BSBA-BD Concentration Learning Outcomes
- Describe the role of entrepreneurship and intrapreneurship within and between organizations
- Identify the skills needed to start and grow a business
- Describe how to use trends in consumer behavior to leverage market opportunities and create new markets using relationship development, social media, and mass media
Degree Requirements
Courses: General Education
COMS105 | Interpersonal Communication | 4.5 |
| or | |
COMS201 | Technical and Professional Writing | 4.5 |
| or | |
COMS203 | Speech Communications | 4.5 |
| | |
ECON210 | Principles of Macroeconomics | 4.5 |
ECON212 | Principles of Microeconomics | 4.5 |
ENGL104 | Introductory Written Communication | 4.5 |
ENGL105 | Professional Written Communications | 4.5 |
| | |
GOVT201 | American Government and Public Affairs | 4.5 |
| or | |
HIST101 | Modern American History: 1950 to the 21st Century | 4.5 |
| | |
MATH102 | Introduction to College Math | 4.5 |
MATH106 | Algebra for Business | 4.5 |
MATH301 | Data Driven Statistics | 4.5 |
MATH451 | Data Driven Decision Making | 4.5 |
| | |
PHIL101 | Introduction to Ethics | 4.5 |
| or | |
HUMN250 | World Values and Cultures | 4.5 |
| | |
SCI101 | Introduction to the Sciences | 4.5 |
SCI103 | Science and Technology- Laboratory Course | 1.5 |
SCI201 | Environmental Science and Sustainability | 4.5 |
SCI203 | Environmental Science and Sustainability - Laboratory Course | 1.5 |
| | |
UNIV104 | Academic and Career Success | 4.5 |
| or | |
HUMNELE | Humanities Elective | 4.5 |
| Total Credit Hours: | 66 |
Courses: Core
ACCT201 | Accounting I | 4 |
ACCT202 | Accounting II | 4 |
BADM440 | Research Design Methods and Applications | 4 |
ECON310 | Global Managerial Economics | 4 |
FINC225 | Financial Statement Analysis | 4 |
HRMT215 | Management of Human Resources | 4 |
HRMT440 | Managing Organizational Change | 4 |
IT254 | Spreadsheet Applications | 4 |
MGM255 | Management Fundamentals | 4 |
MGM316 | International Business Communications | 4 |
MGM335 | Organizational Behavior Principles | 4 |
MGM355 | International Business Practices | 4 |
MGM365 | The Legal and Ethical Environment of Business | 4 |
MGMT235 | Business Law I | 4 |
MGMT345 | Operations Management | 4 |
MGMT455 | Business Policies and Strategies | 4 |
MGMT495 | Business Capstone | 4 |
MKTG225 | Introduction to Marketing | 4 |
MPM210 | Introduction to Project Management | 6 |
SCM210 | Introduction to Logistics/Supply Chain Management | 4 |
| | |
UNIV201 | Career Planning and Management | 4 |
| or | |
MGMT115 | Introductory Business Practices | 4 |
| Total Credit Hours: | 86 |
Courses: Business Development Concentration
BADM475 | Small Business Management and Entrepreneurship | 4 |
BHVS316 | Psychology and Mass Media | 4 |
CB460 | Sales and Advertising | 4 |
CB475 | Consumer Behavior: Groups and Society | 4 |
PSYC305 | Psychology of Entrepreneurship/Intrapreneurship | 4 |
PSYC325 | Psychology and Social Media | 4 |
PSYC426 | Leadership | 4 |
| Total Credit Hours: | 28 |
Total Credit Hours: 180