Bachelor of Science in Business Administration - Digital Marketing Concentration
The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DMKT) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the digital marketing concentration.
The curriculum applies research on consumer behavior, internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns. The focus on Search Engine Optimization (SEO), Big Data, attention to new technology and software development for marketing, and integrated/omnichannel marketing strategies allows students interested in the field of digital marketing to engage with and respond to the demands of technology.
Mission Statement
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
Program Accreditations and Alignments
This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program is designed in alignment with the standards of the American Management Association (AMA) and Online Marketing Certified Professional (OMCP).
BSBA prepares the student to:
- Apply business skills and analytical problem-solving to support organizational objectives
- Summarize how management knowledge and skills support organizational performance
- Demonstrate knowledge and application of marketing principles
BSBA Program Learning Outcomes
- Employ tools, principles, and techniques of continuous process improvement in order to achieve quality and excellence in the workplace
- Apply appropriate concepts and principles of finance, accounting, and statistics to make effective decisions
- Explain how managers assist organizations, individuals, and teams to adapt to continuous change
- Analyze business organizations from a managerial perspective
BSBA-DMKT Concentration Learning Outcomes
- Employ web analytics toward stronger decision-making, product design, and distribution
- Describe how to use trends in consumer behavior to leverage and create new market opportunities
- Apply appropriate concepts of marketing, technology, and behavior theory to create engaging and technologically- flexible marketing campaigns, including mobile technology
- Analyze customers’ digital behaviors/activity from a strategic marketing perspective
- Identify the skills needed to create and integrate traditional and digital marketing campaigns
Degree Requirements
Courses: General Education
| COMS105 | Interpersonal Communication | 4.5 |
| or | |
| COMS201 | Technical and Professional Writing | 4.5 |
| or | |
| COMS203 | Speech Communications | 4.5 |
| | |
| ECON210 | Principles of Macroeconomics | 4.5 |
| ECON212 | Principles of Microeconomics | 4.5 |
| ENGL104 | Introductory Written Communication | 4.5 |
| ENGL105 | Professional Written Communications | 4.5 |
| | |
| GOVT201 | American Government and Public Affairs | 4.5 |
| or | |
| HIST101 | Modern American History: 1950 to the 21st Century | 4.5 |
| | |
| MATH102 | Introduction to College Math | 4.5 |
| MATH106 | Algebra for Business | 4.5 |
| MATH301 | Data Driven Statistics | 4.5 |
| MATH451 | Data Driven Decision Making | 4.5 |
| | |
| PHIL101 | Introduction to Ethics | 4.5 |
| or | |
| HUMN250 | World Values and Cultures | 4.5 |
| | |
| SCI101 | Introduction to the Sciences | 4.5 |
| SCI103 | Science and Technology- Laboratory Course | 1.5 |
| SCI201 | Environmental Science and Sustainability | 4.5 |
| SCI203 | Environmental Science and Sustainability - Laboratory Course | 1.5 |
| UNIV104 | Academic and Career Success | 4.5 |
| Total Credit Hours: | 66 |
Courses: Core
| ACCT201 | Accounting I | 4 |
| ACCT202 | Accounting II | 4 |
| BADM440 | Research Design Methods and Applications | 4 |
| ECON310 | Global Managerial Economics | 4 |
| FINC225 | Financial Statement Analysis | 4 |
| HRMT215 | Management of Human Resources | 4 |
| HRMT440 | Managing Organizational Change | 4 |
| IT254 | Spreadsheet Applications | 4 |
| MGM255 | Management Fundamentals | 4 |
| MGM316 | International Business Communications | 4 |
| MGM335 | Organizational Behavior Principles | 4 |
| MGM355 | International Business Practices | 4 |
| MGM365 | The Legal and Ethical Environment of Business | 4 |
| MGMT235 | Business Law I | 4 |
| MGMT345 | Operations Management | 4 |
| MGMT455 | Business Policies and Strategies | 4 |
| MGMT495 | Business Capstone | 4 |
| MKTG225 | Introduction to Marketing | 4 |
| MPM210 | Introduction to Project Management | 6 |
| SCM210 | Introduction to Logistics/Supply Chain Management | 4 |
| | |
| UNIV201 | Career Planning and Management | 4 |
| or | |
| MGMT115 | Introductory Business Practices | 4 |
| Total Credit Hours: | 86 |
Courses - Digital Marketing Concentration
| DMKT310 | New Media Marketing Analysis | 4 |
| DMKT315 | Data Analytics for Digital Marketing | 4 |
| DMKT325 | Branding and Visual Marketing | 4 |
| DMKT320 | Search Engine Optimization (SEO) and Web Design | 4 |
| MKT325 | Consumer Behavior Fundamentals | 4 |
| MKTG305 | Marketing and the Virtual Marketplace | 4 |
| MKTG410 | International Marketing | 4 |
| Total Credit Hours: | 28 |
Total Credit Hours: 180