Bachelor of Science in Business Administration - Business Development
The Bachelor of Science in Business Administration provides students with foundational business knowledge, linking industry concepts with real-world examples that foster applied learning to prepare students for their chosen career. Students develop proficiency in business tools/techniques and the principles/skills of management. The program builds on technical skills and soft skills to support the student’s professional growth.
BSBA-BD Program prepares the student to:
- Apply business skills and analytical problem-solving to support organizational objectives
- Summarize how management knowledge and skills support organizational performance
- Demonstrate knowledge and application of business development principles
The Bachelor of Science in Business Administration with a concentration in Business Development (BSBA-BD) will use psychological theories, data, and research to understand the personality, behaviors, motivation, and success factors of individuals who excel at creating and maintaining businesses. The program will apply psychological research on consumer behavior, innovation, leadership, and personality to the dynamics of entrepreneurship.
BSBA-BD program competencies:
- Employ tools, principles, and techniques of continuous process improvement in order to achieve quality and excellence in the workplace.
- Apply appropriate concepts and principles of finance, accounting, and statistics to make effective decisions.
- Demonstrate the application of management information systems including spreadsheets and database applications.
- Explain how managers assist organizations, individuals, and teams to adapt to continuous change.
- Demonstrate competencies and professional skills in management and business.
- Analyze business organizations from a managerial perspective.
- Describe the role of entrepreneurship and intrapreneurship within and between organizations
- Identify the skills needed to start and grow a business
- Describe how to use trends in consumer behavior to leverage market opportunities and create new markets using relationship development, social media, and mass media
Degree Requirements
Courses: General Education
| ECON210 | Principles of Macroeconomics | 4.5 |
| ECON212 | Principles of Microeconomics | 4.5 |
| ENGL101 | Composition and Critical Thinking | 4.5 |
| ENGL103 | Composition: Writing and Research | 4.5 |
| | |
| ENGL201 | Principles of Professional Writing | 4.5 |
| or | |
| ENGL203 | Professional Speech Communication | 4.5 |
| | |
| GOVT201 | American Government and Public Affairs | 4.5 |
| or | |
| HIST101 | Modern American History: 1950 to the 21st Century | 4.5 |
| | |
| LITR201 | Literature: A Reflection of Life | 4.5 |
| MATH102 | Introduction to College Math | 4.5 |
| MATH106 | Algebra for Business | 4.5 |
| MATH301 | Data Driven Statistics | 4.5 |
| MATH451 | Data Driven Decision Making | 4.5 |
| SCI101 | Introduction to the Sciences | 4.5 |
| SCI103 | Lab - Science and Technology | 1.5 |
| SCI201 | Environmental Science and Sustainability | 4.5 |
| SCI203 | Lab - Environmental Science and Sustainability | 1.5 |
| | |
| UNIV104 | Academic and Career Success | 4.5 |
| or | |
| HUMNELE | Humanities Elective | 4.5 |
| Total Credit Hours: | 66 |
Courses: Core
| ACCT201 | Accounting I | 4 |
| ACCT202 | Accounting II | 4 |
| BADM440 | Research Design Methods and Applications | 4 |
| ECON310 | Global Managerial Economics | 4 |
| FINC400 | Financial Management | 4 |
| HRMT215 | Management of Human Resources | 4 |
| HRMT440 | Managing Organizational Change | 4 |
| IT254 | Spreadsheet Applications | 4 |
| MGM255 | Management Fundamentals | 4 |
| MGM316 | International Business Communications | 4 |
| MGM335 | Organizational Behavior Principles | 4 |
| MGM355 | International Business Practices | 4 |
| MGM365 | The Legal and Ethical Environment of Business | 4 |
| MGMT235 | Business Law I | 4 |
| MGMT345 | Operations Management | 4 |
| MGMT455 | Business Policies and Strategies | 4 |
| MKTG225 | Introduction to Marketing | 4 |
| MPM210 | Introduction to Project Management | 6 |
| SCM210 | Introduction to Logistics/Supply Chain Management | 4 |
| UNIV201 | Career Planning and Management | 4 |
| Total Credit Hours: | 82 |
Courses: Business Development Concentration
| BADM475 | Small Business Management and Entrepreneurship | 4 |
| BHVS316 | Psychology and Mass Media | 4 |
| CB460 | Sales and Advertising | 4 |
| CB475 | Consumer Behavior: Groups and Society | 4 |
| PSYC305 | Psychology of Entrepreneurship/Intrapreneurship | 4 |
| PSYC325 | Psychology and Social Media | 4 |
| PSYC426 | Leadership | 4 |
| PSYC434 | Stress Management | 4 |
| Total Credit Hours: | 32 |
Total Credit Hours: 180