Bachelor of Science in Psychology - Consumer Behavior Concentration (Program delivered via Virtual Campus)

The study of consumer behavior examines how individuals relate to the goods and services available to them. The psychology of consumer behavior examines issues such as consumer decision-making and problem solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior, and the interactions between the consumer and society. The fields of psychology, marketing, advertising, economics, anthropology, and sociology help identify the many factors that influence consumers. Tools such as surveys, experiments, and focus groups help researchers better understand consumer behaviors. The study of consumer behavior can be applied to improving marketing strategies, shaping public policies, influencing society, and improving consumer knowledge. Educators, consultants, managers, and policy makers utilize consumer behavior information. The goal of consumer behavior studies is to better understand consumers and apply that information in business, education, sales, services, public affairs, marketing, and advertising.

Program Outcomes :

• Students are prepared to utilize psychological theory and apply concepts to influence their chosen profession.
• Students are prepared to integrate and apply consumer behavior principles within the workplace.

Degree Requirements

Courses: General Education

ENGL101	Composition and Critical Thinking	4.5
ENGL103	Composition: Writing and Research	4.5
ENGL201	Principles of Professional Writing	4.5
HIST101	Modern American History: 1950 to the 21st Century	4.5
HUMELE	Humanities Elective
	MATH10
	MATH10
PHIL301	Ethics for Professionals	4.5
PSYC102	Introductory Psychology	4.5
SCI101	Introduction to the Sciences	4.5
SCI103	Lab - Science and Technology	1.5
SCI201	Environmental Science and Sustainability	4.5
SCI203	Lab - Environmental Science and Sustainability	1.5
SOCL102	Introductory Sociology	4.5
SOCL340	Diversity in American Life	4.5
UNIV104	Academic and Career Success	4.5
	Total Credit Hours:	66

Courses: General Education Elective Choices

LITR201	Literature: A Reflection of Life	4.5
PSYC201	Human Development	4.5

Courses: Core

BHVS205	Managerial Psychology	4
BHVS215	Motivation and Emotion	4
BHVS315	Interpersonal Communication and Dynamics	4
BHVS316	Psychology and Mass Media	4
BHVS320	Analytical Reasoning and Presentation of Data	4
BHVS400	The Psychology of Creativity and Ingenuity	4
BHVS410	Positivist Psychology and Leadership	4
HUMN400	Psychological Aspects of Cinema	4
ELE	Elective	4
PSYC125	Historical Perspectives on Modern Psychology	4
PSYC205	Psychology in the Workplace	4
PSYC210	Social Psychology	4
PSYC310	Organizational Psychology	4
PSYC315	Biological Foundations of Behavior: The Brain	4
PSYC320	Theories of Personality	4
PSYC337	Abnormal Psychology in the Workplace	4
PSYC355	Learning and Cognition	4
PSYC360	Psychological Tests and Measurements	4
PSYC446	Applied Psychology Capstone	4
RES305	Introduction to Social Science Research Methods	4
RES310	Applied Research Methods in Psychology	4
UNIV301	Careers in Psychology	4
	Total Credit Hours:	88

Courses: Core Elective Choices

PSYC350	Human Sexuality	4
PSYC405	Psychology of Health and Well-Being in the Workplace	4

Courses: Concentration

CB450	Orientation to the Consumer Behavior Profession	4
CB455	Marketing Management, Strategy, and Research	4
CB460	Sales and Advertising	4
CB465	The Psychology of Consumer Economic Behavior	4
CB470	Consumer Behavior: The Individual	4
CB475	Consumer Behavior: Groups and Society	4
CB480	Capstone in Consumer Behavior	4
	Total Credit Hours:	28

Total Credit Hours: 182

Locations

• Virtual Campus