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Bachelor of Science in Psychology - Consumer Behavior Concentration

Effective July 2024, this program is no longer available for future enrollments.

The Bachelor of Science in Psychology with a concentration in Consumer Behavior is a 182-credit-hour program offered online only. The program includes 66 credit hours of general education, 88 credit hours focused on the psychology core, and 28 credit hours dedicated to the consumer behavior concentration.

This program is designed to provide students with the opportunity to develop an understanding of the real-world application of psychological concepts and theories, and to foster analytic, interpersonal, and leadership skills to prepare for today’s job market. Students may examine issues such as consumer decision-making and problem-solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior, and the interactions between the consumer and society.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

Mission Statement

The Psychology program’s mission is to develop versatile professionals through exposure to leadership, management and organizational concepts and strategies within the field of psychology. The program is designed to help students prepare for careers in applied psychology through management, administration, and/or sales. The Psychology program blends psychological principles with leadership and business principles to provide skills and techniques to address challenges that organizations are facing in the 21st century.

Outcomes

BSPSYCH Program Learning Outcomes:

  1. Describe the major concepts theoretical perspectives, empirical findings, and historical trends in psychology.
  2. Use analytical thinking to integrate the concept of the self, social dynamics, and organizational workplace systems.
  3. Establish a personal leadership style, informed by psychological principles, that focuses on effective management and improvement strategies.
  4. Employ ethical standards, values and considerations in the theory and practice of psychology.
  5. Communicate effectively as a professional in the field of psychology by developing and articulating ideas in accordance with the responsible use of data and source material.
  6. Demonstrate the value of diversity, equity and inclusion in the theory and practice of psychology.

BSPSYCH - Consumer Behavior Concentration Level Outcomes:

  1. Analyze the influence of marketing, management, and sales on consumer behavior. 
  2. Examine how consumer behavior theories and concepts influence marketing strategies.

Degree Requirements

Courses: General Education

COMS102Dynamic Interactions and Professional Presence

4.5
COMS105Interpersonal Communications

4.5
ENGL104Introductory Written Communication

4.5
ENGL105Professional Written Communications

4.5
GOVT201American Government and Public Affairs

4.5

HIST101Modern American History: 1950 to the 21st Century

4.5

MATH102Introduction to College Math

4.5

MATH106Algebra for Business

4.5

PHIL101Introduction to Ethics

4.5

PSYC102Introductory Psychology

4.5

SCI101Introduction to the Sciences

4.5

SCI103Science and Technology- Laboratory Course

1.5

SCI201Environmental Science and Sustainability

4.5

SCI203Environmental Science and Sustainability - Laboratory Course

1.5

SOCL102Introductory Sociology

4.5

UNIV104Academic and Career Success

4.5

or
HUMELEHumanities Elective
Total Credit Hours:66

Courses: Core

BHVS205Managerial Psychology

4

BHVS215Motivation and Emotion

4

BHVS316Psychology and Mass Media

4

BHVS320Analytical Reasoning and Presentation of Data

4

BHVS400The Psychology of Creativity and Ingenuity

4

BHVS410Positivist Psychology and Leadership

4

PSYC130Group Dynamics

4
PSYC210Social Psychology

4

PSYC309Applied Social Science Research Methods

4
PSYC310Organizational Psychology

4

PSYC315Biological Foundations of Behavior: The Brain

4

PSYC320Theories of Personality

4

PSYC337Abnormal Psychology in the Workplace

4

PSYC355Learning and Cognition

4

PSYC360Psychological Tests and Measurements

4

PSYC420Communication and Interviewing Skills

4

PSYC422Community Psychology

4

PSYC424Diversity

4

PSYC426Leadership

4

PSYC434Stress Management

4

PSYC498Psychology Capstone

4
UNIV201Career Planning and Management

4

Total Credit Hours:88

Courses: Concentration

CB450Orientation to the Consumer Behavior Profession

4

CB455Marketing Management, Strategy, and Research

4

CB460Sales and Advertising

4

CB465The Psychology of Consumer Economic Behavior

4

CB470Consumer Behavior: The Individual

4

CB475Consumer Behavior: Groups and Society

4

PSYC428Neuroscience: The Brain

4

Total Credit Hours:28

Total Credit Hours: 182

 

Area of Study

  • Business & Management

Degree Level

  • Bachelor