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Bachelor of Science in Business Administration - Digital Marketing Concentration

The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DMKT) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the digital marketing concentration.

The curriculum applies research on consumer behavior, internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns. The focus on Search Engine Optimization (SEO), Big Data, attention to new technology and software development for marketing, and integrated/omnichannel marketing strategies allows students interested in the field of digital marketing to engage with and respond to the demands of technology.

 

This program does not lead to additional licensure or certification.  As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

Mission Statement

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

 

Program Accreditation and Alignments

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Outcomes

BSBA Program Learning Outcomes

  1. Demonstrate the application of fundamental business principles in diverse business situations.
  2. Investigate the cultural differences that exist within the global workplace.
  3. Compose organizational business decisions through data analytical problem solving.
  4. Determine ethical principles used in business decision-making.
  5. Interpret the impact of organizational change from a business perspective.

BSBA-DMKT Concentration Learning Outcomes

  1. Apply the processes needed to create and integrate digital marketing campaigns

Degree Requirements

Courses: General Education

COMS105Interpersonal Communications

4.5
or
COMS203Speech Communications

4.5
 
ECON210Principles of Macroeconomics

4.5

ECON212Principles of Microeconomics

4.5

ENGL104Introductory Written Communication

4.5
ENGL105Professional Written Communications

4.5
 
GOVT201American Government and Public Affairs

4.5

or
HIST101Modern American History: 1950 to the 21st Century

4.5

 
MATH102Introduction to College Math

4.5

MATH106Algebra for Business

4.5

MATH301Data Driven Statistics

4.5

MATH451Data Driven Decision Making

4.5

 
PHIL101Introduction to Ethics

4.5

or
HUMN250World Values and Cultures

4.5

 
SCI101Introduction to the Sciences

4.5

SCI103Science and Technology- Laboratory Course

1.5

SCI201Environmental Science and Sustainability

4.5

SCI203Environmental Science and Sustainability - Laboratory Course

1.5

UNIV104Academic and Career Success

4.5

Total Credit Hours:66

Courses: Core

ACCT201Accounting I

4

ACCT202Accounting II

4

BADM440Research Design Methods and Applications

4

BUS115Introduction to Business

4
BUS270Business Ethics and Leadership

4
FINC226Financial Statement Analysis

4
HRMT215Management of Human Resources

4

HRMT440Managing Organizational Change

4

IT254Spreadsheet Applications

4

MGM255Management Fundamentals

4

MGM335Organizational Behavior Principles

4

MGM365The Legal and Ethical Environment of Business

4

MGMT235Business Law I

4

MGMT345Operations Management

4

MGMT455Business Policies and Strategies

4

MGMT495Business Capstone

4
MKTG225Introduction to Marketing

4

MPM210Introduction to Project Management

6

SCM215Concepts in Logistics/Supply Chain Management

4
 
UNIV201Career Planning and Management

4

or
MGMT115Introductory Business Practices

4

MGM357International Business Practices

4
Total Credit Hours:86

Courses - Digital Marketing Concentration

DMKT310New Media Marketing Analysis

4
DMKT315Data Analytics for Digital Marketing

4
DMKT325Branding and Visual Marketing

4
DMKT320Search Engine Optimization (SEO) and Web Design

4
MKT325Consumer Behavior Fundamentals

4

MKTG305Marketing and the Virtual Marketplace

4

MKTG410International Marketing

4

Total Credit Hours:28

Total Credit Hours: 180

 

Locations

  • Virtual Campus

Area of Study

  • Business & Management

Degree Level

  • Bachelor