BHVS316 Psychology and Mass Media
This is a relatively new area of study in the field of psychology. It focuses on understanding how psychology and media work together and how people perceive, interpret, use and respond to information and images that come to them from television, radio, movies, texts, and the Internet. So much of our behavior is shaped by messages we receive from mass media, e-learning, cyber networking and digital technologies. This course uses a socio-psychological perspective to understand the dynamics of persuasion and propaganda. It applies selected theories and research on social influence, persuasion, and attitude change to such areas as political and educational campaigns, product advertising, mass media and public opinion. Students examine how their own behavior is influenced by the cyber-age of popular media and mass communication.
Prerequisite
None
Corequisite
None
Distribution
Psychology
Notes
Available online only.