Bachelor of Science in Business Administration - Marketing Concentration

The Bachelor of Science in Business Administration provides students with foundational business knowledge, linking industry concepts with real-world examples that foster applied learning to prepare students for their chosen career. Students develop proficiency in business tools/techniques and the principles/skills of management. The program builds on technical skills and soft skills to support the student’s professional growth.

BSBA-MKTG Program prepares the student to:

• Apply business skills and analytical problem-solving to support organizational objectives
• Summarize how management knowledge and skills support organizational performance
• Demonstrate knowledge and application of marketing principles

The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is designed to prepare graduates for careers in marketing. Students will develop proficiency in sales, marketing communications, channel development (including multimedia) and consumer behavior.

BSBA-MKTG program competencies:

• Employ tools, principles, and techniques of continuous process improvement in order to achieve quality and excellence in the workplace.
• Apply appropriate concepts and principles of finance, accounting, and statistics to make effective decisions.
• Explain how managers assist organizations, individuals, and teams to adapt to continuous change.
• Analyze business organizations from a managerial perspective.
• Explain the fundamental concepts of marketing and their role in an organization
• Prepare marketing research, including problem definition, research design, data collection, data analysis, and the resulting communication
• Develop a strategic marketing plan, including e-marketing for a product or service

Degree Requirements

Courses: General Education

ECON210	Principles of Macroeconomics	4.5
ECON212	Principles of Microeconomics	4.5
ENGL101	Composition and Critical Thinking	4.5
ENGL103	Composition: Writing and Research	4.5
COMS201	Technical and Professional Writing	4.5
	or
COMS203	Speech Communications	4.5
GOVT201	American Government and Public Affairs	4.5
	or
HIST101	Modern American History: 1950 to the 21st Century	4.5
LITR201	Literature: A Reflection of Life	4.5
MATH102	Introduction to College Math	4.5
MATH106	Algebra for Business	4.5
MATH301	Data Driven Statistics	4.5
MATH451	Data Driven Decision Making	4.5
SCI101	Introduction to the Sciences	4.5
SCI103	Science and Technology- Laboratory Course	1.5
SCI201	Environmental Science and Sustainability	4.5
SCI203	Environmental Science and Sustainability- Laboratory Course	1.5
UNIV104	Academic and Career Success	4.5
	or
HUMNELE	Humanities Elective	4.5
	Total Credit Hours:	66

Courses: Core

ACCT201	Accounting I	4
ACCT202	Accounting II	4
BADM440	Research Design Methods and Applications	4
ECON310	Global Managerial Economics	4
FINC400	Financial Management	4
HRMT215	Management of Human Resources	4
HRMT440	Managing Organizational Change	4
IT254	Spreadsheet Applications	4
MGM255	Management Fundamentals	4
MGM316	International Business Communications	4
MGM335	Organizational Behavior Principles	4
MGM355	International Business Practices	4
MGM365	The Legal and Ethical Environment of Business	4
MGMT235	Business Law I	4
MGMT345	Operations Management	4
MGMT455	Business Policies and Strategies	4
MGMT495	Business Capstone	4
MKTG225	Introduction to Marketing	4
MPM210	Introduction to Project Management	6
SCM210	Introduction to Logistics/Supply Chain Management	4
UNIV201	Career Planning and Management	4
	Total Credit Hours:	86

Courses: Marketing Concentration

MKT325	Consumer Behavior Fundamentals	4
MKT380	Applied Marketing Management	4
MKTG305	Marketing and the Virtual Marketplace	4
MKTG320	Advertising and Public Relations	4
MKTG330	Marketing Research	4
MKTG410	International Marketing	4
MKTG420	Product Service Planning	4
	Total Credit Hours:	28

U.S. Bureau of Labor Statistics, “National Industry-Occupations Employment Matrix”

Total Credit Hours: 180

Locations

• Aurora (Denver Area)
• Virtual Campus