MKTG618 Marketing Research Methods

This course provides a systematic approach to obtaining, recording, analyzing, summarizing and presenting research information to support marketing and business decisions. This course focuses on consumer/customer analysis for the purposes of developing new products or services and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts.

Corequisite

None

Credits

Distribution

Business

Notes

This course is no longer offered.

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