MKTG632 Applied Managerial Marketing
This course emphasizes the analysis of marketing concepts, tools, and decision-making processes. It explores how managers use marketing plans, programs, and strategies from an international and culturally competent perspective. Within the marketing strategy framework, it also examines data analytics, digital marketing, brand awareness, promotion, and pricing strategies. As part of the course, a marketing plan will be designed that includes the mission, vision, audience, and promotional strategy of a brand.
Prerequisite
MGMT503 for MBA Program Only
Corequisite
None
Distribution
Business