MKTG619 Marketing Research Methods
This course provides a systematic approach to obtaining, recording, analyzing, summarizing and presenting research information to support marketing and business decisions. It focuses on consumer/customer analysis for the purposes of developing new products or services and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts. It also explores marketing research using an ethical and culturally competent lens.
Prerequisite
None
Corequisite
None
Distribution
Business