MKTG639 International Marketing
This course examines issues involving trends, factors and forces that affect global marketing activities. In this course, students study marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course introduces methods of adapting marketing efforts with consideration of product/service, price, promotion, and distribution decisions. It explores the topic of international marketing using a lens of technology, economics, and diversity.
Prerequisite
None
Corequisite
None
Distribution
Business