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Bachelor of Science in Business Administration - Digital Marketing Concentration

The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DMKT) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the digital marketing concentration.

The curriculum applies research on consumer behavior, internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns. The focus on Search Engine Optimization (SEO), Big Data, attention to new technology and software development for marketing, and integrated/omnichannel marketing strategies allows students interested in the field of digital marketing to engage with and respond to the demands of technology.

 

This program does not lead to additional licensure or certification.  As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

Mission Statement

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

 

Program Accreditation and Alignments

This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The program is designed in alignment with the standards of the American Management Association (AMA) and Online Marketing Certified Professional (OMCP).

 

Outcomes

BSBA prepares the student to:

  • Demonstrate ethical decision-making skills within the business environment.
  • Apply analytical problem-solving to support organizational objectives.
  • Explain the relationship of information technology and business operations.

BSBA Program Learning Outcomes

  • Calculate accounting and financial data to make informed business decisions. 
  • Analyze business organizations from a strategic managerial perspective in a global environment.
  • Examine how economics, finance, and law affect organizations in a global environment.
  • Demonstrate knowledge and application of marketing principles.

BSBA-DMKT Concentration Learning Outcomes

  • Employ web analytics toward stronger decision-making, product design, and distribution
  • Describe how to use trends in consumer behavior to leverage and create new market opportunities
  • Apply appropriate concepts of marketing, technology, and behavior theory to create engaging and technologically- flexible marketing campaigns, including mobile technology
  • Analyze customers’ digital behaviors/activity from a strategic marketing perspective
  • Identify the skills needed to create and integrate traditional and digital marketing campaigns

 

 

Degree Requirements

Courses: General Education

COMS105Interpersonal Communication

4.5
or
COMS201Technical and Professional Writing

4.5
or
COMS203Speech Communications

4.5
 
ECON210Principles of Macroeconomics

4.5

ECON212Principles of Microeconomics

4.5

ENGL104Introductory Written Communication

4.5
ENGL105Professional Written Communications

4.5
 
GOVT201American Government and Public Affairs

4.5

or
HIST101Modern American History: 1950 to the 21st Century

4.5

 
MATH102Introduction to College Math

4.5

MATH106Algebra for Business

4.5

MATH301Data Driven Statistics

4.5

MATH451Data Driven Decision Making

4.5

 
PHIL101Introduction to Ethics

4.5

or
HUMN250World Values and Cultures

4.5

 
SCI101Introduction to the Sciences

4.5

SCI103Science and Technology- Laboratory Course

1.5

SCI201Environmental Science and Sustainability

4.5

SCI203Environmental Science and Sustainability - Laboratory Course

1.5

UNIV104Academic and Career Success

4.5

Total Credit Hours:66

Courses: Core

ACCT201Accounting I

4

ACCT202Accounting II

4

BADM440Research Design Methods and Applications

4

ECON310Global Managerial Economics

4

FINC225Financial Statement Analysis

4

HRMT215Management of Human Resources

4

HRMT440Managing Organizational Change

4

IT254Spreadsheet Applications

4

MGM255Management Fundamentals

4

MGM316International Business Communications

4

MGM335Organizational Behavior Principles

4

MGM355International Business Practices

4

MGM365The Legal and Ethical Environment of Business

4

MGMT235Business Law I

4

MGMT345Operations Management

4

MGMT455Business Policies and Strategies

4

MGMT495Business Capstone

4
MKTG225Introduction to Marketing

4

MPM210Introduction to Project Management

6

SCM210Introduction to Logistics/Supply Chain Management

4

 
UNIV201Career Planning and Management

4

or
MGMT115Introductory Business Practices

4

Total Credit Hours:86

Courses - Digital Marketing Concentration

DMKT310New Media Marketing Analysis

4
DMKT315Data Analytics for Digital Marketing

4
DMKT325Branding and Visual Marketing

4
DMKT320Search Engine Optimization (SEO) and Web Design

4
MKT325Consumer Behavior Fundamentals

4

MKTG305Marketing and the Virtual Marketplace

4

MKTG410International Marketing

4

Total Credit Hours:28

Total Credit Hours: 180

 

Locations

  • Virtual Campus

Area of Study

  • Business & Management

Degree Level

  • Bachelor