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Bachelor of Science in Business Administration - Marketing Concentration

The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is a 180-credit hour program that is offered online and the Aurora campus. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the marketing concentration.

This program balances a consideration of traditional marketing practices with current trends in marketing. Through simulation software and case study, students have the opportunity to explore real-world marketing demands.

 

This program does not lead to additional licensure or certification.  As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

Mission Statement

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

 

Program Accreditation and Alignments

This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

This program is designed in alignment with the standards of the American Management Association (AMA), American Marketing Association - Professional Certified Marketer (PCM).

 

Outcomes

BSBA Program Learning Outcomes

  1. Demonstrative ethical decision-making skills within the business environment.
  2. Apply analytical problem-solving to support organizational objectives.
  3. Explain the relationship of information technology and business operations.
  4. Calculate accounting and financial data to make informed business decisions. 
  5. Analyze business organizations from a strategic managerial perspective in a global environment.
  6. Examine how economics, finance, and law affect organizations in a global environment.
  7. Demonstrate knowledge and application of marketing principles.

BSBA-MKTG Concentration Learning Outcomes

  1. Analyze the fundamental concepts of marketing and their role within an organization

Degree Requirements

Courses: General Education

COMS105Interpersonal Communications

4.5
or
COMS201Technical and Professional Writing

4.5
or
COMS203Speech Communications

4.5
 
ECON210Principles of Macroeconomics

4.5

ECON212Principles of Microeconomics

4.5

ENGL104Introductory Written Communication

4.5
ENGL105Professional Written Communications

4.5
 
GOVT201American Government and Public Affairs

4.5

or
HIST101Modern American History: 1950 to the 21st Century

4.5

 
MATH102Introduction to College Math

4.5

MATH106Algebra for Business

4.5

MATH301Data Driven Statistics

4.5

MATH451Data Driven Decision Making

4.5

 
PHIL101Introduction to Ethics

4.5

or
HUMN250World Values and Cultures

4.5

 
SCI101Introduction to the Sciences

4.5

SCI103Science and Technology- Laboratory Course

1.5

SCI201Environmental Science and Sustainability

4.5

SCI203Environmental Science and Sustainability - Laboratory Course

1.5

 
UNIV104Academic and Career Success

4.5

or
HUMNELEHumanities Elective

4.5
Total Credit Hours:66

Courses: Core

ACCT201Accounting I

4

BADM440Research Design Methods and Applications

4

BUS270Business Ethics and Leadership

4
FIN205Finance Literacy in Today’s World

4
FINC225Financial Statement Analysis

4

HRMT215Management of Human Resources

4

HRMT440Managing Organizational Change

4

IT254Spreadsheet Applications

4

MGM255Management Fundamentals

4

MGM316International Business Communications

4

MGM335Organizational Behavior Principles

4

MGM355International Business Practices

4

MGM365The Legal and Ethical Environment of Business

4

MGMT235Business Law I

4

MGMT345Operations Management

4

MGMT455Business Policies and Strategies

4

MGMT495Business Capstone

4
MKTG225Introduction to Marketing

4

MPM210Introduction to Project Management

6

SCM210Introduction to Logistics/Supply Chain Management

4

 
UNIV201Career Planning and Management

4

or
Total Credit Hours:86

Courses: Marketing Concentration

MKT325Consumer Behavior Fundamentals

4

MKT380Applied Marketing Management

4

MKTG305Marketing and the Virtual Marketplace

4

MKTG320Advertising and Public Relations

4

MKTG330Marketing Research

4

MKTG410International Marketing

4

MKTG420Product Service Planning

4

Total Credit Hours:28

Total Credit Hours: 180

 

Locations

  • Aurora (Denver Area)
  • Virtual Campus

Area of Study

  • Business & Management

Degree Level

  • Bachelor

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