Bachelor of Science in Advertising and Digital Media Design
Effective October 2, 2011, this program is no longer available for future enrollments
The power of advertising, advertising on line, marketing and digital media permeates nearly every area of our daily lives from consumer recognition to product loyalty and beyond. Creative businesses seek marketing professionals that can manage media campaigns and design requests from concept to completion. The ability to create memorable images and manage projects effectively and memorably can lead towards a rewarding future in the Creative industry.
Outcomes:
- Explore the advertising, digital design and marketing industries
- Explore the role of mobile computing, virtual worlds, social networking and blogging on
- Examine the impact of cultural differences, global branding and cross cultural communications on advertising
- Demonstrate the use of a variety of marketing related skills
- Convert customer requests into clear specifications and proposals; then use the appropriate graphic design processes to meet client expectations
- Explore the basics of 3D computer graphics
- Select appropriate techniques and technologies for both print and web media
- Establish budget, project management, and legal guidelines for customer projects and manage them from conception to completion
- Exhibit professionalism through accuracy, attention to detail, teamwork skills, meeting deadlines, and effectively respond to clients’ needs
- Explore ethical issues related to advertising and advertising professionals
- Describe the importance of ethical decision making as it relates to design, copyright, intellectual property and apply copyright guidelines to projects
- Apply written communication skills critical to graphic designers
- Create and refine individual professional quality resume and portfolio
Degree Requirements
Courses: Preparatory
| ENGL080 | English Composition Preparation | 4 |
| IT 080 | |
| MATH 060 | |
| MATH 080 | |
Courses: General Education
| DMD120 | Design Fundamentals | 4 |
| ECON201 | Macroeconomics | 4 |
| EM208 | Web Development I | 4 |
| ENGL111 | English Composition I | 4 |
| ENGL112 | English Composition II | 4 |
| ENGL210 | Professional Speaking | 4 |
| | |
| ENGL240 | Professional Communication for Technical Careers | 4 |
| or | |
| ENGL200 | Professional Writing | 4 |
| | |
| FINC200 | Applied Finance and Managerial Accounting | 4 |
| or | |
| MATH306 | Computer Assisted Statistics | 4 |
| | |
| INTD111 | Creating Academic and Professional Success | 4 |
| or | |
| INTD121 | Introduction to the Design Process | 4 |
| | |
| IT254 | Spreadsheet Applications | 4 |
| | |
| MATH103 | College Algebra | 4 |
| or | |
| MATH143 | Business Algebra | 4 |
| | |
| MGMT115 | Introductory Business Practices | 4 |
| MKTG225 | Introduction to Marketing | 4 |
| | |
| PHIL340 | Ethics for the Technology Age | 4 |
| or | |
| PHIL310 | Ethics | 4 |
| | |
| SCI205 | Environmental Science | 4 |
| VC151 | History of Graphic Design | 4 |
| Total Credit Hours: | 64 |
Courses: Core
| ADV221 | Advertising Principles | 4 |
| ADV231 | Virtual Advertising | 4 |
| ADV321 | Global Advertising | 4 |
| ADV331 | Ethics in Advertising | 4 |
| BADM475 | Small Business Management and Entrepreneurship | 4 |
| DMD130 | Typography I | 4 |
| DMD225 | Computer Illustration I | 4 |
| DMD230 | Typography II | 4 |
| DMD242 | Digital Imaging | 4 |
| DMD270 | Desktop Publishing I | 4 |
| DMD290 | Portfolio Development | 4 |
| DMD310 | Corporate Identity Development | 4 |
| DMD322 | Production Standards | 4 |
| DMD325 | Computer Illustration II | 4 |
| DMD370 | Desktop Publishing II | 4 |
| DMD375 | Digital Video Editing | 4 |
| EM210 | Introduction to 3D Virtual Worlds | 4 |
| EM218 | Web Development II | 4 |
| EM270 | Emerging Media and Technology | 4 |
| EM301 | Foundations in 3D Computer Graphics | 4 |
| EM325 | Multi-Media Development for the Web | 4 |
| PM220 | Project Management Tools | 4 |
| VC110 | Drawing I | 4 |
| VC125 | Visual Thinking and Layout Techniques | 4 |
| VC210 | Drawing II | 4 |
One of the following:
One of the following:
| DMD295 | Design Studio | 4 |
| DMD496 | Internship | 4 |
| DMD497 | Digital Media Capstone | 4 |
| Total Credit Hours: | 108 |
Courses: Electives
| ELE | Select a minimum of 12 credit hours | 12 |
ENGL112, English Composition II, is a prerequisite for all 300 and 400 level courses. Exceptions to this policy must be approved by the appropriate Director of Education, Dean or Chair.
Total Credit Hours: 184