Bachelor of Science in Digital Media Design - Advertising Media Concentration
Effective October 2, 2011, this program is no longer available for future enrollments
Businesses depend on creative concepts and innovative media solutions to carry their messages, make sales and entertain their customers. Graduates who are skilled in solving marketing and communication challenges with a wide range of creative digital solutions can have a rewarding future. Advertising agencies, design firms, public relations firms, video and film production companies, computer animation houses, printing companies, and in-house agencies are among the organizations that seek designers, Web designers, artists and production managers with bachelor’s degrees.
Outcomes:
- Implement business, advertising, and marketing strategies used in the graphic design industry
- Convert customer requests into clear proposals and specifications; then use the appropriate graphic design processes to meet client needs
- Utilize budgeting, scheduling and project management skills from project conception to
- Explore and implement a variety of print and web technologies
- Demonstrate advanced digital image editing and manipulation techniques
- Explore the basics of 3D computer graphics
- Exhibit professionalism through accuracy, attention to detail, teamwork skills, meeting deadlines, and effectively interfacing with clients
- Explore digital video editing, 3D Virtual Worlds, and emerging media
- Describe the importance of ethical decision making as it relates to design, copyright, intellectual property
- Apply written communication skills critical to graphic designers
- Create and refine individual graphic design resume and portfolio
- Select appropriate techniques and technologies for both print and web media
- Apply copyright guidelines to projects
Degree Requirements
Courses: Preparatory
| ENGL080 | English Composition Preparation | 4 |
| IT 080 | |
| MATH 060 | |
| MATH 080 | |
Courses: General Education
| DMD120 | Design Fundamentals | 4 |
| ECON201 | Macroeconomics | 4 |
| EM208 | Web Development I | 4 |
| EM218 | Web Development II | 4 |
| EM270 | Emerging Media and Technology | 4 |
| EM325 | Multi-Media Development for the Web | 4 |
| ENGL111 | English Composition I | 4 |
| ENGL112 | English Composition II | 4 |
| ENGL210 | Professional Speaking | 4 |
| | |
| ENGL240 | Professional Communication for Technical Careers | 4 |
| or | |
| ENGL200 | Professional Writing | 4 |
| | |
| FINC200 | Applied Finance and Managerial Accounting | 4 |
| or | |
| MATH306 | Computer Assisted Statistics | 4 |
| | |
| INTD111 | Creating Academic and Professional Success | 4 |
| or | |
| INTD121 | Introduction to the Design Process | 4 |
| | |
| IT254 | Spreadsheet Applications | 4 |
| | |
| MATH103 | College Algebra | 4 |
| or | |
| MATH143 | Business Algebra | 4 |
| | |
| MGMT115 | Introductory Business Practices | 4 |
| MKTG225 | Introduction to Marketing | 4 |
| PHIL340 | Ethics for the Technology Age | 4 |
| PM220 | Project Management Tools | 4 |
| | |
| SCI205 | Environmental Science | 4 |
| or5 | |
| PHY130 | Animation Mechanics | 4 |
| | |
| VC151 | History of Graphic Design | 4 |
| Total Credit Hours: | 80 |
Courses: Core
| ADV221 | Advertising Principles | 4 |
| DMD130 | Typography I | 4 |
| DMD225 | Computer Illustration I | 4 |
| DMD230 | Typography II | 4 |
| DMD242 | Digital Imaging | 4 |
| DMD243 | Digital Photography | 4 |
| DMD270 | Desktop Publishing I | 4 |
| DMD290 | Portfolio Development | 4 |
| DMD310 | Corporate Identity Development | 4 |
| | |
| DMD340 | Branding and Packaging | 4 |
| or | |
| DMD465 | Editorial Design | 4 |
| | |
| DMD370 | Desktop Publishing II | 4 |
| DMD375 | Digital Video Editing | 4 |
| EM210 | Introduction to 3D Virtual Worlds | 4 |
| EM301 | Foundations in 3D Computer Graphics | 4 |
| VC110 | Drawing I | 4 |
| VC125 | Visual Thinking and Layout Techniques | 4 |
| VC210 | Drawing II | 4 |
One of the following:
| DMD295 | Design Studio | 4 |
| DMD496 | Internship | 4 |
| DMD497 | Digital Media Capstone | 4 |
| Total Credit Hours: | 72 |
Courses: Concentration
| ADV231 | Virtual Advertising | 4 |
| ADV321 | Global Advertising | 4 |
| ADV331 | Ethics in Advertising | 4 |
| BADM475 | Small Business Management and Entrepreneurship | 4 |
| EBUS308 | Introduction to e-Business | 4 |
| Total Credit Hours: | 20 |
Courses: Electives
| ELE | Select a minimum of 12 credit hours | 12 |
ENGL112, English Composition II, is a prerequisite for all 300 and 400 level courses. Exceptions to this policy must be approved by the appropriate Director of Education, Dean or Chair.
Total Credit Hours: 184
Locations
- Colorado Springs
- Aurora (Denver Area)
- Denver North