ADV221 Advertising Principles
This course establishes a broad understanding of the importance of marketing and advertising in today’s world. Market research, consumer behavior and a variety of advertising techniques are discussed. Communication skills and design techniques that are necessary for creating promotional materials and advertising campaigns are explored. Case studies are used to demonstrate how to develop advertising strategies. Students learn how to apply advertising concepts. Individual and team activities are an important part of this course.
Corequisite
None
Distribution
Computer Science/Engineering/Information Technology
Notes
This course is no longer offered.