ENTR605 Integrated Marketing for Entrepreneurs
This course will present the new media to students of entrepreneurship. The course will offer a practical look at the market in terms of what tools have worked, what tools currently work, and how to use these tools for marketing success. This course will focus heavily on web-based communication, including the social media, wikis, blogs, audio/video, podcasts, viral content, and content rich websites. A key element of the course will be writing an individual digital marketing strategy, and integrating it into the business plan.
Corequisite
None
Distribution
Business