DMD310 Corporate Identity Development

This course investigates the development and use of corporate logos, letterhead, style sheets, marketing materials, and advertising techniques to effectively establish and promote corporate identity both internally and externally. Case studies are examined and discussed. Individual and group projects are required. Research, Corporate Identity briefs and understanding the client are an integral part of this course.

Prerequisite

ADV221 or VC221; DMD242 or VC242; DMD225 or VC225

Corequisite

None

Credits

4

Distribution

Computer Science/Engineering/Information Technology

Notes

This course is no longer offered.