Master of Business Administration - Marketing Concentration
Effective August 2023, this program is no longer available for future enrollments at the Aurora Campus.
The Master of Business Administration with a concentration in Marketing (MBA-MKTG) is a 48-credit-hour program that is offered online. The program consists of 32 credit hours devoted to the business administration core and 16 credit hours for the marketing concentration.
Marketing research is important for analyzing and understanding data and trends. This degree program focuses on the skills needed to make critical marketing decisions for businesses and organizations. As the field of marketing has been, and continues to be, transformed by technology, successful leaders need to be ready to adapt and leverage that technology to gain competitive advantage. The program briefly overviews the many facets of marketing and its integration into the various aspects of business and innovation, and how it contributes to organizational growth.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
Degree Requirements
Courses: Core
| ACCT615 | Advanced Cost Accounting | 4 |
| ECON616 | Applied Managerial Economics | 4 |
| FINC615 | Applied Managerial Finance | 4 |
| HRMT620 | Strategic Human Capital Management | 4 |
| INTD600 | Leadership and Ethical Decision-Making | 4 |
| MGMT601 | Business Analytics for Management Decisions | 4 |
| MGMT691 | Strategic Management in Dynamic Environments | 4 |
| MKTG632 | Applied Managerial Marketing | 4 |
| Total Credit Hours: | 32 |
Courses: Concentration
| MKTG619 | Marketing Research Methods | 4 |
| MKTG629 | Marketing in the Digital Age | 4 |
| MKTG639 | International Marketing | 4 |
| MGMT665 | MBA Capstone | 4 |
| Total Credit Hours: | 16 |
Total Credit Hours: 48
MBA Foundation Requirements
The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful. Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete two MBA foundation courses (MGMT502 and MGMT503) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.
If the student can show evidence of a GMAT score of 500 or above the foundation requirements may be waived. Students continuing from any of CTU’s non-business bachelor programs must complete the MBA Foundation Requirements. The foundation courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas. MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT502 or MGMT503 as a prerequisite. Students must successfully complete and pass MGMT502 and MGMT503 prior to the end of the first quarter. Students who do not meet the MBA foundation requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the foundation course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the foundation course, students are encouraged to work with the Student Advising department if they have questions regarding these foundation courses, timeframes for completion, or for alternative programs of study as needed.