MKTG321 Integrated Marketing Communications
In this course, students will analyze advanced promotional strategies, including Advertising, Public Relations, Personal Selling, Sales Promotion, and Direct Marketing. Emphasis will be placed on evaluating the effectiveness of both new media (Social Media, Digital, and Mobile) and traditional media (Television, Radio, and Print) in diverse communication contexts. Students will develop strategic communication plans and critically assess how different media channels align with promotional objectives to target diverse audiences.
Prerequisite
MKTG225
Corequisite
None
Distribution
Business