ENTR606 Integrated Marketing for Entrepreneurs

This course presents digital media to students of entrepreneurship. The course offers a practical look at marketing in terms of tools that were used in the past and tools that are effective in reaching customers today for marketing success in an entrepreneurial setting. This course focuses on digital communication including: social media, wikis, blogs, audio/video, podcasts, viral content, and content-rich web sites that could be used by an entrepreneur. A key element of the course is creating a digital marketing strategy and integrating it into a business venture to reach a wide and diverse customer base.

Prerequisite

MKTG630

Corequisite

None

Credits

Distribution

Business

©2022 All rights reserved. No information may be duplicated without CTU's permission. The CTU logo is a registered trademark of Perdoceo Education Corporation. CTU cannot guarantee employment, salary, or career advancement. Not all programs are available to residents of all states. CTU does not accept applications from residents of Massachusetts or New York (except for select corporate partners) and certain foreign countries. Programs vary by location and modality; see the University Catalog for details. Financial aid is available for those who qualify. The appearance of U.S. Department of Defense (DOD) visual information does not imply or constitute DOD endorsement. See the Accreditation & Licensure section for information on the agencies that approve and regulate the school's programs, including relevant complaint procedures. Visit Accreditations Page. For important information about the educational debt, earnings, and completion rates of students who attended these programs and other important disclosures, click the links below.