DMKT305 Internet Data Analysis for Business
The intent of this course is to develop of knowledge of tools to extract and analyze business data such as customer, product, inventory, sales, and suppliers being generated in internet-based business strategy. This knowledge could enable a business to be more agile in making decisions based on customer buying trends and inventory control. The course also covers the data that can be tracked and analyzed in search engine optimization (SEO), such as visits, referrals, bounce rates, conversions, and competitors in the same space to enable a business to plan to execute revised SEO strategies based on this information.
Prerequisite
None
Corequisite
None
Distribution
Business/Management