DMKT300 Introduction to Internet-Based Business Strategies
The intent of this course is to address how to integrate suppliers, customers and employees into a community of partners working toward business success. Additionally, during the course, the student will investigate how to create and market new products and services, manage supply chains, foster organizational change, improve communication, and establish electronic customer service. Case studies are used to investigate successful and unsuccessful internet based business practices.
Prerequisite
None
Corequisite
None
Distribution
Business/Management