Bachelor of Science in Psychology - Consumer Behavior Concentration
The Bachelor of Science in Psychology with a concentration in Consumer Behavior is a 182-credit-hour program offered online only. The program includes 66 credit hours of general education, 88 credit hours focused on the psychology core, and 28 credit hours dedicated to the consumer behavior concentration.
This program is designed to provide students with the opportunity to develop an understanding of the real-world application of psychological concepts and theories, and to foster analytic, interpersonal, and leadership skills to prepare for today’s job market. Students may examine issues such as consumer decision-making and problem-solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior, and the interactions between the consumer and society.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
Degree Requirements
Courses: General Education
| COMS105 | Interpersonal Communication | 4.5 |
| or | |
| COMS203 | Speech Communications | 4.5 |
| | |
| COMS220 | Critical Interpretation of Documentary Film | 4.5 |
| ENGL104 | Introductory Written Communication | 4.5 |
| ENGL105 | Professional Written Communications | 4.5 |
| HIST101 | Modern American History: 1950 to the 21st Century | 4.5 |
| MATH102 | Introduction to College Math | 4.5 |
| MATH106 | Algebra for Business | 4.5 |
| PHIL101 | Introduction to Ethics | 4.5 |
| PSYC102 | Introductory Psychology | 4.5 |
| SCI101 | Introduction to the Sciences | 4.5 |
| SCI103 | Science and Technology- Laboratory Course | 1.5 |
| SCI201 | Environmental Science and Sustainability | 4.5 |
| SCI203 | Environmental Science and Sustainability - Laboratory Course | 1.5 |
| SOCL102 | Introductory Sociology | 4.5 |
| SOCL202 | Social Perspectives on Race, Gender, and Class | 4.5 |
| UNIV104 | Academic and Career Success | 4.5 |
| or | |
| HUMELE | Humanities Elective | 4.5 |
| Total Credit Hours: | 66 |
Courses: Core
| BHVS205 | Managerial Psychology | 4 |
| BHVS215 | Motivation and Emotion | 4 |
| BHVS315 | Interpersonal Communication and Dynamics | 4 |
| BHVS316 | Psychology and Mass Media | 4 |
| BHVS320 | Analytical Reasoning and Presentation of Data | 4 |
| BHVS400 | The Psychology of Creativity and Ingenuity | 4 |
| BHVS410 | Positivist Psychology and Leadership | 4 |
| HUMN400 | Psychological Aspects of Cinema | 4 |
| PSYC130 | Group Dynamics | 4 |
| PSYC210 | Social Psychology | 4 |
| PSYC310 | Organizational Psychology | 4 |
| PSYC315 | Biological Foundations of Behavior: The Brain | 4 |
| PSYC320 | Theories of Personality | 4 |
| PSYC337 | Abnormal Psychology in the Workplace | 4 |
| PSYC355 | Learning and Cognition | 4 |
| PSYC360 | Psychological Tests and Measurements | 4 |
| PSYC405 | Psychology of Health and Well-Being in the Workplace | 4 |
| PSYC426 | Leadership | 4 |
| PSYC498 | Psychology Capstone | 4 |
| RES305 | Introduction to Social Science Research Methods | 4 |
| RES310 | Applied Research Methods in Psychology | 4 |
| UNIV201 | Career Planning and Management | 4 |
| Total Credit Hours: | 88 |
Courses: Concentration
| CB450 | Orientation to the Consumer Behavior Profession | 4 |
| CB455 | Marketing Management, Strategy, and Research | 4 |
| CB460 | Sales and Advertising | 4 |
| CB465 | The Psychology of Consumer Economic Behavior | 4 |
| CB470 | Consumer Behavior: The Individual | 4 |
| CB475 | Consumer Behavior: Groups and Society | 4 |
| PSYC434 | Stress Management | 4 |
| Total Credit Hours: | 28 |
Total Credit Hours: 182