MKTG631 Customer Experience Management and Marketing

This course applies advanced marketing principles to the hospitality and food service industries Topics will include strategies for product and service offerings relevant to both internal and external customers including seasonal pricing strategies, communication messaging, specific market content, and placement of unique market segmentation. The concepts of product life cycle, resource allocation and relationship marketing strategies, are also introduced. The marketing message will be based on the organization’s responsibility to the internal customer and will be trended toward the organization’s message and services.

Prerequisite

None

Corequisite

None

Credits

4

Distribution

Business

Notes

This course is no longer offered.