Bachelor of Science in Business Administration - Digital Marketing Concentration
The Bachelor of Science in Business Administration provides students with foundational business knowledge, linking industry concepts with real-world examples that foster applied learning to prepare students for their chosen career. Students develop proficiency in business tools/techniques and the principles/skills of management. The program builds on analytical and soft skills to support the student’s professional growth.
BSBA-DM Program prepares the student to:
- Explain the fundamental skills necessary to create marketing solutions for the complex digital world.
- Summarize how targeted marketing engages the customer relationship and broadens the customer pool.
- Demonstrate application of social media, digital marketing, and consumer research strategies.
The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DM) will use theory, software, data, and research to understand multimodal marketing with emphasis on the digital environment. The program will apply research on consumer behavior, Internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns.
BSBA-DM program competencies:
- Employ web analytics toward stronger decision-making, product design, and distribution.
- Describe how to use trends in consumer behavior to leverage and create new market opportunities.
- Apply appropriate concepts of marketing, technology, and behavior theory to create engaging and technologically- flexible marketing campaigns, including mobile technology.
- Analyze customers’ digital behaviors/activity from a strategic marketing perspective.
- Identify the skills needed to create and integrate traditional and digital marketing campaigns.
Degree Requirements
Courses: General Education
| ECON210 | Principles of Macroeconomics | 4.5 |
| ECON212 | Principles of Microeconomics | 4.5 |
| ENGL101 | Composition and Critical Thinking | 4.5 |
| ENGL103 | Composition: Writing and Research | 4.5 |
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| COMS201 | Technical and Professional Writing | 4.5 |
| or | |
| COMS203 | Speech Communications | 4.5 |
| | |
| GOVT201 | American Government and Public Affairs | 4.5 |
| or | |
| HIST101 | Modern American History: 1950 to the 21st Century | 4.5 |
| | |
| LITR201 | Literature: A Reflection of Life | 4.5 |
| MATH102 | Introduction to College Math | 4.5 |
| MATH106 | Algebra for Business | 4.5 |
| MATH301 | Data Driven Statistics | 4.5 |
| MATH451 | Data Driven Decision Making | 4.5 |
| SCI101 | Introduction to the Sciences | 4.5 |
| SCI103 | Science and Technology- Laboratory Course | 1.5 |
| SCI201 | Environmental Science and Sustainability | 4.5 |
| SCI203 | Environmental Science and Sustainability - Laboratory Course | 1.5 |
| UNIV104 | Academic and Career Success | 4.5 |
| Total Credit Hours: | 66 |
Courses - Digital Marketing Concentration
| DMKT310 | New Media Marketing Analysis | 4 |
| DMKT315 | Data Analytics for Digital Marketing | 4 |
| DMKT325 | Branding and Visual Marketing | 4 |
| DMKT320 | Search Engine Optimization (SEO) and Web Design | 4 |
| MKT325 | Consumer Behavior Fundamentals | 4 |
| MKTG305 | Marketing and the Virtual Marketplace | 4 |
| MKTG410 | International Marketing | 4 |
| Total Credit Hours: | 28 |
Courses: Core
| ACCT201 | Accounting I | 4 |
| ACCT202 | Accounting II | 4 |
| BADM440 | Research Design Methods and Applications | 4 |
| ECON310 | Global Managerial Economics | 4 |
| FINC400 | Financial Management | 4 |
| HRMT215 | Management of Human Resources | 4 |
| HRMT440 | Managing Organizational Change | 4 |
| IT254 | Spreadsheet Applications | 4 |
| MGM255 | Management Fundamentals | 4 |
| MGM316 | International Business Communications | 4 |
| MGM335 | Organizational Behavior Principles | 4 |
| MGM355 | International Business Practices | 4 |
| MGM365 | The Legal and Ethical Environment of Business | 4 |
| MGMT235 | Business Law I | 4 |
| MGMT345 | Operations Management | 4 |
| MGMT455 | Business Policies and Strategies | 4 |
| MGMT495 | Business Capstone | 4 |
| MKTG225 | Introduction to Marketing | 4 |
| MPM210 | Introduction to Project Management | 6 |
| SCM210 | Introduction to Logistics/Supply Chain Management | 4 |
| UNIV201 | Career Planning and Management | 4 |
| Total Credit Hours: | 86 |
Total Credit Hours: 180