MKT430 Personal Selling and Customer Focus
In a world of increasing customer demands and expectations, this course emphasizes a hands-on approach to using customer service to improve business results. This course broadly defines the customer as any entity or person whose cooperation is essential for an organization’s success. As such, a customer may be external or internal to an organization. This course also examines the role of the sales function and techniques necessary for the successful selling of both tangibles and intangibles. Emphasis is placed on communication skills necessary to manage relationships for personal influence.
Corequisite
None
Distribution
Business
Notes
This course is no longer offered.