Master of Business Administration - Marketing Concentration

The Master of Business Administration with a concentration in Marketing (MBA-MKTG) is a 48-credit-hour program that is offered online and at the Aurora campus. The program consists of 32 credit hours devoted to the business administration core and 16 credit hours for the marketing concentration.

Marketing research is important for analyzing and understanding data and trends. This degree program focuses on the skills needed to make critical marketing decisions for businesses and organizations. As the field of marketing has been, and continues to be, transformed by technology, successful leaders need to be ready to adapt and leverage that technology to gain competitive advantage. The program briefly overviews the many facets of marketing and its integration into the various aspects of business and innovation, and how it contributes to organizational growth.


This program does not lead to additional licensure or certification.  As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

Mission Statement

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

Program Accreditation and Alignments

The MBA degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program is in alignment with the professional standards of the American Management Association.


MBA Program Learning Outcomes

  1. Evaluate ethical dilemmas to make informed business decisions.
  2. Develop business communication skills to support organizational interaction.
  3. Interpret data using multiple modalities to solve business problems.
  4. Examine current strategies and methods applicable in major business disciplines.
  5. Review global perspectives used in a diverse business environment.

MBA-MKTG Concentration Learning Outcomes

  1. Develop strategic marketing plans utilizing critical and creative thinking

Degree Requirements

Courses: Core

ACCT614Applied Managerial Accounting


ECON616Applied Managerial Economics


MGMT690Strategic Management in Dynamic Environments


FINC615Applied Managerial Finance


INTD670Leadership and Ethical Decision-Making


MGMT600Applied Managerial Decision-Making


HRMT620Strategic Human Capital Management


MKTG630Applied Managerial Marketing


Total Credit Hours:32

Courses: Concentration

MKTG618Marketing Research Methods


MKTG628Marketing in the Digital Age


MKTG638International Marketing


MGMT665MBA Capstone


Total Credit Hours:16

Total Credit Hours: 48

MBA Foundation Requirements

The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful. Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete two MBA foundation courses (MGMT502 and MGMT503) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.

If the student can show evidence of a GMAT score of 500 or above the foundation requirements may be waived. Students continuing from any of CTU’s non-business bachelor programs must complete the MBA Foundation Requirements. The foundation courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas. MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT502 or MGMT503 as a prerequisite. Students must successfully complete and pass MGMT502 and MGMT503 prior to the end of the first quarter. Students who do not meet the MBA foundation requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the foundation course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the foundation course, students are encouraged to work with the Student Advising department if they have questions regarding these foundation courses, timeframes for completion, or for alternative programs of study as needed.


  • Aurora (Denver Area)
  • Virtual Campus

Area of Study

  • Business & Management

Degree Level

  • Master