Bachelor of Science in Business Administration - Digital Marketing Concentration
The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DMKT) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the digital marketing concentration.
The curriculum applies research on consumer behavior, internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns. The focus on Search Engine Optimization (SEO), Big Data, attention to new technology and software development for marketing, and integrated/omnichannel marketing strategies allows students interested in the field of digital marketing to engage with and respond to the demands of technology.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
Degree Requirements
Courses: General Education
| COMS105 | Interpersonal Communications | 4.5 |
| or | |
| COMS203 | Speech Communications | 4.5 |
| | |
| ECON210 | Principles of Macroeconomics | 4.5 |
| ECON212 | Principles of Microeconomics | 4.5 |
| ENGL104 | Introductory Written Communication | 4.5 |
| ENGL105 | Professional Written Communications | 4.5 |
| | |
| GOVT201 | American Government and Public Affairs | 4.5 |
| or | |
| HIST101 | Modern American History: 1950 to the 21st Century | 4.5 |
| | |
| MATH102 | Introduction to College Math | 4.5 |
| MATH106 | Algebra for Business | 4.5 |
| MATH301 | Data Driven Statistics | 4.5 |
| MATH451 | Data Driven Decision Making | 4.5 |
| | |
| PHIL101 | Introduction to Ethics | 4.5 |
| or | |
| HUMN250 | World Values and Cultures | 4.5 |
| | |
| SCI101 | Introduction to the Sciences | 4.5 |
| SCI103 | Science and Technology- Laboratory Course | 1.5 |
| SCI201 | Environmental Science and Sustainability | 4.5 |
| SCI203 | Environmental Science and Sustainability - Laboratory Course | 1.5 |
| UNIV104 | Academic and Career Success | 4.5 |
| Total Credit Hours: | 66 |
Courses: Core
| ACCT201 | Accounting I | 4 |
| BADM440 | Research Design Methods and Applications | 4 |
| BUS270 | Business Ethics and Leadership | 4 |
| FIN205 | Finance Literacy in Today’s World | 4 |
| FINC225 | Financial Statement Analysis | 4 |
| HRMT215 | Management of Human Resources | 4 |
| HRMT440 | Managing Organizational Change | 4 |
| IT254 | Spreadsheet Applications | 4 |
| MGM255 | Management Fundamentals | 4 |
| MGM316 | International Business Communications | 4 |
| MGM335 | Organizational Behavior Principles | 4 |
| MGM355 | International Business Practices | 4 |
| MGM365 | The Legal and Ethical Environment of Business | 4 |
| MGMT235 | Business Law I | 4 |
| MGMT345 | Operations Management | 4 |
| MGMT455 | Business Policies and Strategies | 4 |
| MGMT495 | Business Capstone | 4 |
| MKTG225 | Introduction to Marketing | 4 |
| MPM210 | Introduction to Project Management | 6 |
| SCM210 | Introduction to Logistics/Supply Chain Management | 4 |
| | |
| UNIV201 | Career Planning and Management | 4 |
| or | |
| MGMT115 | Introductory Business Practices | 4 |
| Total Credit Hours: | 86 |
Courses - Digital Marketing Concentration
| DMKT310 | New Media Marketing Analysis | 4 |
| DMKT315 | Data Analytics for Digital Marketing | 4 |
| DMKT325 | Branding and Visual Marketing | 4 |
| DMKT320 | Search Engine Optimization (SEO) and Web Design | 4 |
| MKT325 | Consumer Behavior Fundamentals | 4 |
| MKTG305 | Marketing and the Virtual Marketplace | 4 |
| MKTG410 | International Marketing | 4 |
| Total Credit Hours: | 28 |
Total Credit Hours: 180