Bachelor of Science in Business Administration - Data Analytics Concentration

Effective July 2, 2019, this program is no longer available for future enrollments at the Colorado Springs and Aurora Campuses.

The Bachelor of Science in Business Administration with a concentration in Data Analytics (BSBA-DA) is a 180-credit hour program that is offered online and at the Colorado campuses. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the data analytics concentration.

This program is designed to help students become familiar with data analytics and ways to incorporate managerial skills in an organization as it relates to business strategy and a data mining platform. The content is designed to provide students with the understanding of how data collection occurs and can be used toward informed business decisions. The program focuses on helping students develop knowledge of how to classify data and see how data analysis applies to organizational decisions to predict future opportunities and risks.

 

This program does not lead to additional licensure or certification.  As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

Mission Statement

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

 

Program Accreditation and Alignments

This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

This program is designed in alignment with both the American Management Association and Certified Analytics Professional (CAP®).

 

Outcomes

BSBA Program Learning Outcomes

1. Demonstrate ethical decision-making skills within the business environment.

2. Apply analytical problem-solving to support organizational objectives.

3. Explain the relationship of information technology and business operations.

4. Calculate accounting and financial data to make informed business decisions. 

5. Analyze business organizations from a strategic managerial perspective in a global environment.

6. Examine how economics, finance, and law affect organizations in a global environment.

7. Demonstrate knowledge and application of marketing principles.

BSBA-DA Concentration Learning Outcomes

1. Utilize statistical analysis, simulation, and optimization methods to analyze data in applicable, real-world solutions

Degree Requirements

Courses: General Education

COMS105Interpersonal Communications

4.5

or

COMS201Technical and Professional Writing

4.5

or

COMS203Speech Communications

4.5

 

ECON210Principles of Macroeconomics

4.5

ECON212Principles of Microeconomics

4.5

ENGL104Introductory Written Communication

4.5

ENGL105Professional Written Communications

4.5

 

GOVT201American Government and Public Affairs

4.5

or

HIST101Modern American History: 1950 to the 21st Century

4.5

 

MATH102Introduction to College Math

4.5

MATH106Algebra for Business

4.5

MATH301Data Driven Statistics

4.5

MATH451Data Driven Decision Making

4.5

 

PHIL101Introduction to Ethics

4.5

or

HUMN250World Values and Cultures

4.5

 

SCI101Introduction to the Sciences

4.5

SCI103Science and Technology- Laboratory Course

1.5

SCI201Environmental Science and Sustainability

4.5

SCI203Environmental Science and Sustainability - Laboratory Course

1.5

 

UNIV104Academic and Career Success

4.5

or

HUMNELEHumanities Elective

4.5

Total Credit Hours:66

Courses: Core

ACCT201Accounting I

4

BADM440Research Design Methods and Applications

4

BUS270Business Ethics and Leadership

4

FIN205Finance Literacy in Today’s World

4

FINC225Financial Statement Analysis

4

HRMT215Management of Human Resources

4

HRMT440Managing Organizational Change

4

IT254Spreadsheet Applications

4

MGM255Management Fundamentals

4

MGM316International Business Communications

4

MGM335Organizational Behavior Principles

4

MGM355International Business Practices

4

MGM365The Legal and Ethical Environment of Business

4

MGMT235Business Law I

4

MGMT345Operations Management

4

MGMT455Business Policies and Strategies

4

MGMT495Business Capstone

4

MKTG225Introduction to Marketing

4

MPM210Introduction to Project Management

6

SCM210Introduction to Logistics/Supply Chain Management

4

 

UNIV201Career Planning and Management

4

or

MGMT115Introductory Business Practices

4

Total Credit Hours:86

Courses: Data Analytics Concentration

BADA200Foundations of Data Management in Information Systems

4

BADA320Introduction to Data Analytics for Business

4

BADA400Business Analytics and Big Data

4

BADA430Data Mining for Results

4

BHVS320Analytical Reasoning and Presentation of Data

4

BUS/CSITELE1Select a 300 or 400 level Business or CSIT course from the approved elective option list

BUS/CSITELE2Select a 300 or 400 level Business or CSIT course from the approved elective option list

Total Credit Hours:28

Courses- Elective Options

DMKT300Introduction to Internet-Based Business Strategies

4

DMKT315Data Analytics for Digital Marketing

4

FINC410Corporate Finance

4

FINC420International Finance

4

HCM330Healthcare Statistics and Research

4

IT375IT Management Strategy

4

IT416Business Knowledge Systems

4

IT476Quantitative Data Analysis

4

SCM310Material and Inventory Management

4

Total Credit Hours: 180

 

Locations

  • Virtual Campus

Area of Study

  • Business & Management
  • Project Management

Degree Level

  • Bachelor