BADM440 Research Design Methods and Applications
This course provides the basic of research needed to successfully complete their business capstone courses. It covers the full cycle of research starting with a qualitative examination of an organizational phenomenon and then addressing how to measure it via survey, experiments, or other designs. It concludes with issues of verification and implementation based on the outcome of the quantitative phase. It also includes the topic of scale development, reliability, validity, confirmatory factor analysis, and issues of survey development and implementation.
Corequisite
None
Distribution
Business