Bachelor of Science in Business Administration - Digital Marketing Concentration

The Bachelor of Science in Business Administration provides students with foundational business knowledge, linking industry concepts with real-world examples that foster applied learning to prepare students for their chosen career. Students develop proficiency in business tools/techniques and the principles/skills of management. The program builds on analytical and soft skills to support the student’s professional growth.

BSBA-DM Program prepares the student to:
  • Explain the fundamental skills necessary to create marketing solutions for the complex digital world.
  • Summarize how targeted marketing engages the customer relationship and broadens the customer pool.
  • Demonstrate application of social media, digital marketing, and consumer research strategies.

The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DM) will use theory, software, data, and research to understand multimodal marketing with emphasis on the digital environment. The program will apply research on consumer behavior, Internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns.


BSBA-DM program competencies:
  • Employ web analytics toward stronger decision-making, product design, and distribution.
  • Describe how to use trends in consumer behavior to leverage and create new market opportunities.
  • Apply appropriate concepts of marketing, technology, and behavior theory to create engaging and technologically- flexible marketing campaigns, including mobile technology.
  • Analyze customers’ digital behaviors/activity from a strategic marketing perspective.
  • Identify the skills needed to create and integrate traditional and digital marketing campaigns.

Degree Requirements

Courses - Digital Marketing Concentration

DMKT310New Media Marketing Analysis

4

DMKT315Data Analytics for Digital Marketing

4

DMKT325Branding and Visual Marketing

4

DMKT320Search Engine Optimization (SEO) and Web Design

4

MKT325Consumer Behavior Fundamentals

4

MKTG305Marketing and the Virtual Marketplace

4

MKTG410International Marketing

4

Total Credit Hours:28

Courses: General Education

COMS201Technical and Professional Writing

4.5

or

COMS203Speech Communications

4.5

 

ECON210Principles of Macroeconomics

4.5

ECON212Principles of Microeconomics

4.5

ENGL104Introductory Written Communication

4.5

ENGL105Professional Written Communications

4.5

 

GOVT201American Government and Public Affairs

4.5

or

HIST101Modern American History: 1950 to the 21st Century

4.5

 

MATH102Introduction to College Math

4.5

MATH106Algebra for Business

4.5

MATH301Data Driven Statistics

4.5

MATH451Data Driven Decision Making

4.5

PHIL101Introduction to Ethics

4.5

SCI101Introduction to the Sciences

4.5

SCI103Science and Technology- Laboratory Course

1.5

SCI201Environmental Science and Sustainability

4.5

SCI203Environmental Science and Sustainability - Laboratory Course

1.5

UNIV104Academic and Career Success

4.5

Total Credit Hours:66

Courses: Core

ACCT201Accounting I

4

ACCT202Accounting II

4

BADM440Research Design Methods and Applications

4

ECON310Global Managerial Economics

4

FINC225Financial Statement Analysis

4

HRMT215Management of Human Resources

4

HRMT440Managing Organizational Change

4

IT254Spreadsheet Applications

4

MGM255Management Fundamentals

4

MGM316International Business Communications

4

MGM335Organizational Behavior Principles

4

MGM355International Business Practices

4

MGM365The Legal and Ethical Environment of Business

4

MGMT235Business Law I

4

MGMT345Operations Management

4

MGMT455Business Policies and Strategies

4

MGMT495Business Capstone

4

MKTG225Introduction to Marketing

4

MPM210Introduction to Project Management

6

SCM210Introduction to Logistics/Supply Chain Management

4

 

UNIV201Career Planning and Management

4

or

MGMT115Introductory Business Practices

4

Total Credit Hours:86

Total Credit Hours: 180

Locations

  • Virtual Campus