Master of Business Administration - Marketing Concentration

The Master of Business Administration with a concentration in Marketing (MBA-MKTG) degree is focused on the skills needed to make critical marketing decisions for businesses and organizations. Marketing research is crucial to analyzing and understanding data and trends. As increasing numbers of companies look to expand into global markets, individuals with a grasp of cultural, ethical, and legal implications of international marketing will be in high demand. The field of marketing has been, and is being, transformed by technology; successful leaders need to be ready to adapt and leverage this technology to gain competitive advantage.

MBA Program prepares the student:

  • to know how to manage across various business disciplines
  • to apply business theories, concepts and methods to a current or future position
  • to contribute to the enhancement of the mission and value-proposition of the organization

MBA-Marketing program competencies:

  • Synthesize ethics, leadership, strategy, critical thinking and reasoning skills in a business environment.
  • Integrate professional applied research in order to validate and justify decision making.
  • Formulate information in order to communicate effectively across the appropriate channels.
  • Utilize appropriate technology to maximize efficiency and effectiveness in order to accomplish organizational goals and objectives.
  • Combine the major functional areas of business administration including the critical skills necessary to solve business problems, individually and collaboratively.
  • Demonstrate mastery of marketing research, international marketing, e-marketing, and customer relationship management skills.
  • Construct marketing strategies globally using critical thinking, ethics, and cross-cultural understanding.
  • Develop effective marketing plans including pricing, product placement, and promotion of goods and services utilizing critical and creative thinking.

Degree Requirements

Courses: Core

ACCT614Applied Managerial Accounting

4

ECON616Applied Managerial Economics

4

MGMT690Strategic Management in Dynamic Environments

4

FINC615Applied Managerial Finance

4

INTD670Leadership and Ethical Decision-Making

4

MGMT600Applied Managerial Decision-Making

4

HRMT620Strategic Human Capital Management

4

MKTG630Applied Managerial Marketing

4

Total Credit Hours:32

Courses: Concentration

MKTG618Marketing Research Methods

4

MKTG628Marketing in the Digital Age

4

MKTG638International Marketing

4

MGMT655Management Capstone

4

Total Credit Hours:16

Total Credit Hours: 48

MBA Foundation Requirements

The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful.
Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete three MBA foundation courses (MGMT501, MGMT502, and MGMT503) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.
If the student can show evidence of a GMAT score of 500 or above the foundation requirements may be waived. Students that can show evidence of successfully completed business law and business ethics courses may have the MGMT501 requirement waived. Students continuing from any of CTU’s non-business bachelor programs are exempt from MGMT501, but must complete the other MBA Foundation Requirements. The foundation courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas.
MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT501, MGMT502, or MGMT503 as a prerequisite. Students must successfully complete and pass MGMT501 prior to starting INTD670 and complete and pass MGMT502 and MGMT503 prior to the end of the first quarter. Students who do not meet the MBA foundation requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the foundation course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the foundation course, students are encouraged to work with the Student Advising department if they have questions regarding these foundation courses, timeframes for completion, or for alternative programs of study as needed.

Locations

  • Aurora (Denver Area)
  • Virtual Campus