Master of Business Administration - Marketing Concentration
The Master of Business Administration with a concentration in Marketing (MBA-MKTG) is a 48-credit-hour program that is offered online and at the Aurora campus. The program consists of 32 credit hours devoted to the business administration core and 16 credit hours for the marketing concentration.
Marketing research is important for analyzing and understanding data and trends. This degree program focuses on the skills needed to make critical marketing decisions for businesses and organizations. As the field of marketing has been, and continues to be, transformed by technology, successful leaders need to be ready to adapt and leverage that technology to gain competitive advantage. The program briefly overviews the many facets of marketing and its integration into the various aspects of business and innovation, and how it contributes to organizational growth
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
Program Accreditations and Alignments
The MBA degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program is in alignment with the professional standards of the American Management Association.
MBA prepares the student to:
- Manage across various businesses and disciplines
- Apply business theories, concepts, and methods to current or future positions
- Contribute to the enhancement of the mission and value proposition of the organization
MBA Program Learning Outcomes
MBA-MKTG Concentration Learning Outcomes
- Synthesize ethics, leadership, strategy, critical thinking and reasoning skills in a business environment
- Integrate professional applied research in order to validate and justify decision making
- Formulate information in order to communicate effectively across the appropriate channels
- Utilize appropriate technology to maximize efficiency and effectiveness in order to accomplish organizational goals and objectives
- Combine the major functional areas of business administration including the critical skills necessary to solve business problems, individually and collaboratively
- Demonstrate mastery of marketing research, international marketing, e-marketing, and customer relationship management skills
- Construct marketing strategies globally using critical thinking, ethics, and cross-cultural understanding
- Develop effective marketing plans including pricing, product placement, and promotion of goods and services utilizing critical and creative thinking
|ACCT614||Applied Managerial Accounting||
|ECON616||Applied Managerial Economics||
|MGMT690||Strategic Management in Dynamic Environments||
|FINC615||Applied Managerial Finance||
|INTD670||Leadership and Ethical Decision-Making||
|MGMT600||Applied Managerial Decision-Making||
|HRMT620||Strategic Human Capital Management||
|MKTG630||Applied Managerial Marketing||
|Total Credit Hours:||32
|MKTG618||Marketing Research Methods||
|MKTG628||Marketing in the Digital Age||
|Total Credit Hours:||16
Total Credit Hours: 48MBA Foundation Requirements
The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful.
Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete three MBA foundation courses (MGMT501
, and MGMT503
) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.
If the student can show evidence of a GMAT score of 500 or above the foundation requirements may be waived. Students that can show evidence of successfully completed business law and business ethics courses may have the MGMT501
requirement waived. Students continuing from any of CTU’s non-business bachelor programs are exempt from MGMT501
, but must complete the other MBA Foundation Requirements. The foundation courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas.
MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT501
, or MGMT503
as a prerequisite. Students must successfully complete and pass MGMT501
prior to starting INTD670
and complete and pass MGMT502
prior to the end of the first quarter. Students who do not meet the MBA foundation requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the foundation course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the foundation course, students are encouraged to work with the Student Advising department if they have questions regarding these foundation courses, timeframes for completion, or for alternative programs of study as needed.
- Aurora (Denver Area)
- Virtual Campus