Bachelor of Science in Psychology - Consumer Behavior Concentration

The Bachelor of Science in Psychology with a concentration in Consumer Behavior is a 182-credit-hour program offered online only. The program includes 66 credit hours of general education, 88 credit hours focused on the psychology core, and 28 credit hours dedicated to the consumer behavior concentration.

This program is designed to provide students with the opportunity to develop an understanding of the real-world application of psychological concepts and theories, and to foster analytic, interpersonal, and leadership skills to prepare for today’s job market. Students may examine issues such as consumer decision-making and problem-solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior, and the interactions between the consumer and society.

The Bachelor of Science in Psychology program outcomes:

  • Demonstrate familiarity with the major concepts theoretical perspectives, empirical findings, and historical trends in psychology.
  • Integrate psychological principles with self, social, and organizational systems.
  • Demonstrate a personal leadership style that can be applied to complex/adaptive settings.
  • Construct effective strategies for self-management and self-improvement.

Degree Requirements

Courses: General Education

COMS203Speech Communications

4.5

COMS220Critical Interpretation of Documentary Film

4.5

ENGL104Introductory Written Communication

4.5

ENGL105Professional Written Communications

4.5

HIST101Modern American History: 1950 to the 21st Century

4.5

MATH102Introduction to College Math

4.5

MATH106Algebra for Business

4.5

PHIL101Introduction to Ethics

4.5

PSYC102Introductory Psychology

4.5

SCI101Introduction to the Sciences

4.5

SCI103Science and Technology- Laboratory Course

1.5

SCI201Environmental Science and Sustainability

4.5

SCI203Environmental Science and Sustainability - Laboratory Course

1.5

SOCL102Introductory Sociology

4.5

SOCL202Social Perspectives on Race, Gender, and Class

4.5

UNIV104Academic and Career Success

4.5

or

HUMELEHumanities Elective

4.5

Total Credit Hours:66

Courses: Core

BHVS205Managerial Psychology

4

BHVS215Motivation and Emotion

4

BHVS315Interpersonal Communication and Dynamics

4

BHVS316Psychology and Mass Media

4

BHVS320Analytical Reasoning and Presentation of Data

4

BHVS400The Psychology of Creativity and Ingenuity

4

BHVS410Positivist Psychology and Leadership

4

HUMN400Psychological Aspects of Cinema

4

PSYC130Group Dynamics

4

PSYC210Social Psychology

4

PSYC310Organizational Psychology

4

PSYC315Biological Foundations of Behavior: The Brain

4

PSYC320Theories of Personality

4

PSYC337Abnormal Psychology in the Workplace

4

PSYC355Learning and Cognition

4

PSYC360Psychological Tests and Measurements

4

PSYC405Psychology of Health and Well-Being in the Workplace

4

PSYC426Leadership

4

PSYC498Psychology Capstone

4

RES305Introduction to Social Science Research Methods

4

RES310Applied Research Methods in Psychology

4

UNIV201Career Planning and Management

4

Total Credit Hours:88

Courses: Concentration

CB450Orientation to the Consumer Behavior Profession

4

CB455Marketing Management, Strategy, and Research

4

CB460Sales and Advertising

4

CB465The Psychology of Consumer Economic Behavior

4

CB470Consumer Behavior: The Individual

4

CB475Consumer Behavior: Groups and Society

4

PSYC434Stress Management

4

Total Credit Hours:28

Total Credit Hours: 182

Locations

  • Virtual Campus