Bachelor of Science in Business Administration - Marketing Concentration

The Bachelor of Science in Business Administration provides students with foundational business knowledge, linking industry concepts with real-world examples that foster applied learning to prepare students for their chosen career. Students develop proficiency in business tools/techniques and the principles/skills of management. The program builds on technical skills and soft skills to support the student’s professional growth.

BSBA-MKTG Program prepares the student to:

  • Apply business skills and analytical problem-solving to support organizational objectives
  • Summarize how management knowledge and skills support organizational performance
  • Demonstrate knowledge and application of marketing principles

The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is designed to prepare graduates for careers in marketing. Students will develop proficiency in sales, marketing communications, channel development (including multimedia) and consumer behavior.

BSBA-MKTG program competencies:

  • Employ tools, principles, and techniques of continuous process improvement in order to achieve quality and excellence in the workplace.
  • Apply appropriate concepts and principles of finance, accounting, and statistics to make effective decisions.
  • Explain how managers assist organizations, individuals, and teams to adapt to continuous change.
  • Analyze business organizations from a managerial perspective.
  • Explain the fundamental concepts of marketing and their role in an organization
  • Prepare marketing research, including problem definition, research design, data collection, data analysis, and the resulting communication
  • Develop a strategic marketing plan, including e-marketing for a product or service

Degree Requirements

Courses: General Education

COMS201Technical and Professional Writing

4.5

or

COMS203Speech Communications

4.5

 

ECON210Principles of Macroeconomics

4.5

ECON212Principles of Microeconomics

4.5

ENGL104Introductory Written Communication

4.5

ENGL105Professional Written Communications

4.5

 

GOVT201American Government and Public Affairs

4.5

or

HIST101Modern American History: 1950 to the 21st Century

4.5

 

MATH102Introduction to College Math

4.5

MATH106Algebra for Business

4.5

MATH301Data Driven Statistics

4.5

MATH451Data Driven Decision Making

4.5

PHIL101Introduction to Ethics

4.5

SCI101Introduction to the Sciences

4.5

SCI103Science and Technology- Laboratory Course

1.5

SCI201Environmental Science and Sustainability

4.5

SCI203Environmental Science and Sustainability - Laboratory Course

1.5

 

UNIV104Academic and Career Success

4.5

or

HUMNELEHumanities Elective

4.5

Total Credit Hours:66

Courses: Core

ACCT201Accounting I

4

ACCT202Accounting II

4

BADM440Research Design Methods and Applications

4

ECON310Global Managerial Economics

4

FINC225Financial Statement Analysis

4

HRMT215Management of Human Resources

4

HRMT440Managing Organizational Change

4

IT254Spreadsheet Applications

4

MGM255Management Fundamentals

4

MGM316International Business Communications

4

MGM335Organizational Behavior Principles

4

MGM355International Business Practices

4

MGM365The Legal and Ethical Environment of Business

4

MGMT235Business Law I

4

MGMT345Operations Management

4

MGMT455Business Policies and Strategies

4

MGMT495Business Capstone

4

MKTG225Introduction to Marketing

4

MPM210Introduction to Project Management

6

SCM210Introduction to Logistics/Supply Chain Management

4

 

UNIV201Career Planning and Management

4

or

MGMT115Introductory Business Practices

4

Total Credit Hours:86

Courses: Marketing Concentration

MKT325Consumer Behavior Fundamentals

4

MKT380Applied Marketing Management

4

MKTG305Marketing and the Virtual Marketplace

4

MKTG320Advertising and Public Relations

4

MKTG330Marketing Research

4

MKTG410International Marketing

4

MKTG420Product Service Planning

4

Total Credit Hours:28

Total Credit Hours: 180

Locations

  • Aurora (Denver Area)
  • Virtual Campus