EBUS310 e-Business Data Analysis
The intent of this course is to develop of knowledge of tools to extract and analyze business data such as customer, product, inventory, sales, and suppliers being generated in an e-Business setting. This knowledge could enable a business to be more agile in making decisions based on customer buying trends and inventory control. The course also covers the data that can be tracked and analyzed in search engine optimization (SEO), such as visits, referrals, bounce rates, conversions, and competitors in the same space to enable a business to plan to execute revised SEO strategies based on this information.
DistributionComputer Science/Engineering/Information Technology