CB475 Consumer Behavior: Groups and Society
This course investigates the social and anthropological views of consumer behavior and helps students make sense of consumer psychology from a group and societal perspective. The effects of social class, family structure, cultural backgrounds, and group identification are examined. Topics reviewed in the course include the technological, economic, and political factors that influence consumer behavior. Consumer influences on sustainability, social justice, and globalization are also considered as well as consumer politics and legislation. This course focuses on understanding the social factors that influence consumers and the use of this knowledge to increase customers, customer retention, purchases, and our understanding of consumer behavior.
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