CB465 The Psychology of Consumer Economic Behavior
This course explores the psychology of consumer economic behavior theories and current research in consumer economic behaviors. Students develop the analytical skills necessary to interpret economic research, including family and consumer economics. Consumer economics over the lifecycle and consumption theories are explored as they apply to economic theory and household resource decisions. Public policy implications, social and legal aspects of consumer economics, and the changing economic situation are studied. The focus of the course is on improved understanding of consumer economic behaviors within the psychological context.
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