CB460 Sales and Advertising
This course delves into the principles of sales and advertising within psychological and sociological contexts. The course examines sales, sales force management, and factors related to improving sales within organizations. Advertising, brand promotion, image development and maintenance, and customer awareness of branding are presented to further understanding of consumer behaviors. Students evaluate the advertising and promotion processes, as well as, the implementation and evaluation of advertising strategies. Students explore how customer satisfaction can be obtained and measured. Students learn of the many ways that consumers develop awareness of their choices of goods and services. The course focuses on utilizing knowledge of consumer behaviors to drive improved sales and critically evaluate advertising options.
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